Working alongside the Creative Director at Altavia-HRG, I created this initial concept for William Grant & Sons, featuring Glenfiddich and Balvenie. The aim was to ensure the telling of each brand’s unique story, further cementing the brands as world leaders of whiskey. Blending the sculptural with the interactive, both sides highlight product as art and craft, glorifying the rich brand history and educating the audiences of this Whiskey Museum expo.