Working alongside the Creative Director at Altavia-HRG, I was tasked with the 3D visualisation of the first concession activation for Jack Daniel’s in a GTR market. Large digital facades cover the exterior, whilst a bright interactive wall dominates the interior and sits as the perfect backdrop to the central bar and education space. Each corner showcases the product of Jack Daniel’s, whilst space is also provided for a gifting station and live entertainment platform. Some of my preliminary design work for this project also informed parts of the toolkit created for the Jack Daniel’s Single Barrel campaign.