With Paramount being an important sponsor of Formula One, they often bring some of the entertainment within their vast portfolio to life through events and Fanzones dotted throughout the various Grand Prix. This year they wanted to bring the iconic Spongebob to the British GP, with all the bold colour and joy the franchise is known for. My task was to visualise how this space might look, and to consider how said space could become an interactive zone for Paramount to celebrate and promote the hit cartoon.